Case Studies
Developing a global business with no capital

Summary
The Challenge
Corporate say no!
An alternative strategy is executed!
Creating a "Virtual Business"
Do what's right - rather than what your told!



The Challenge
This global customer needed a 2 hour response to their assembly line. The existing plant would not be able to meet this demand, a near-site Fulfilment Centre was required to meet the challenge.


Corporate say no!
The corporate appropriation committee turned down the proposal to open a new Fulfilment Centre a short distance from the customer's main assembly line.


An alternative strategy is executed!
"AG - I would like to borrow your warehouse and employees for six months" "Oh, is that all, I thought you were after something for nothing!" The next day the deal was struck - a borrowed facility and AG's people.


Creating a "Virtual Business"
Within a week the empty warehouse was cleaned, laid out and newly painted. Security was in place to welcome our global customer to their near-site fulfilment service centre. Within two weeks live orders were being delivered direct to the customers assembly line. We had created a Virtual Business which was was trading and operating successfully within two weeks. From a borrowed warehouse, with a friend's employees. The customer was delighted, and the enterprise was rewarded with increased volume and a long-term contract.


Do what's right - rather than what your told!
Within 2 months invoiced sales were running at $300,000 per month. A year after having the original business plan turned down, a brand new 50,000sq ft Fulfilment Service Centre, was officially opened by the customer. A year later, the business capacity expanded into a second larger facility, this enterprise business model was exported to the USA, and the business grew to a £100million turnover. The business continues to expand and prosper to this day and is part of a large, successful Global Fulfilment Business. Sometimes you need to do what's right - rather than what your told!


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