Case Studies
Overcoming a New Technology threat

Summary
New Technology drives volumes downwards
Opportunity knocks!
Show off - what your good at!
You don’t need to own something to be in control!
Helping to make your customer's business better is a great marketing tool!
What technology threat?


New Technology drives volumes downwards
Growth in sales and earnings for this business had been excellent in recent years. However, it became obvious that the business would face closure as digital technology and the Internet would soon replace it's products. The business needed to completely change it's core business almost overnight.


Opportunity knocks!
This new customer needed help, it's product sales were going through the roof, it faced major issues concerning it's supply chain. It was taking too long to get their products to their global markets.


Show off - what your good at!
The task was to convince them we could collapse their time to market by gaining insight to their production cycle. It was clear that they had too many suppliers, confused internal communications and new very little about what was our core competence - getting things to market fast!

A global project team was set up and gained control of the customers processes from design to fulfilment. Within weeks we had shown that current cycle time could be collapsed from months to days. Resources and time were invested into the project to prove commitment. Within three months a design contract was signed.


You don’t need to own something to be in control!
The Development team now had sight of the customers market demand on a real time basis. On-site Project Managers were able to call Production Operators direct to change orders at the last minute! We had effective control of the customers production lines; the ability to design, produce and deliver multi-language products quickly, resulted in a dramatic collapse in the customers time to market.


Helping to make your customer's business better is a great marketing tool!
Helping our new customer collapse the design process positioned us to become their number one Supply Partner from Design to Market. The customer was delighted and the business model became the global industry standard.


What technology threat?
Within six months of encountering the new technology threat, lost volume was more than replaced, with higher margins, utilising the same fixed assets. By demonstrating flexibility, speed and commitment to the new customer, the threatened business moved from despair to delight in just 10 weeks - some organisations take longer than that to order pencils!

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